VOLKSWAGENART DIRECTION, DESIGN, ILLUSTRATION
In 2014, Volkswagen Brazil introduced their new VW Up! in the market. Compact, economic and with techie features, it appealed to young costumers and people that would look into buying their first car.
For the launch campaign, we did a series of print ads that showed it was a vehicle for every aspect of the city life, illustrating all of its different features with bold and fun look.
Client • Volkswagen Brazil
Agency • Almap BBDO